How much to charge for design work?

Often I get asked this question via email, facebook or twitter about how to price yourself as a designer. The usual phrase goes something along the lines of “how much should I charge for” … web design, graphic design, logo design, etc.

In reply, I usually send them off to Freelance Switch’s pricing yourself section (they removed it) and / or refer them to my article on the fast, good, cheap pricing method however I have come across a few other valuable resources:

Danny Outlaw suggests to ask yourself 10 Questions when pricing yourself:

What services am I pricing?
How much does it cost me to run my business?
How much money do I want to make?
What is everyone else charging?
How bad do people want what I have?
How good am I at what I do?
How long have I been doing this?
Will I charge by the hour or by the project?
How much can my client afford?
What’s my business strategy?
Similarly, Jeff Fisher suggests some other questions to ask yourself, in his article How Much Should I Charge?

What is your experience in the field of graphic design or with a specific type of project?
What is the amount you are currently charging as a hourly/project rate for similar projects?
What do you feel the final project will be worth?
What are the exact project specifications the particular client has provided?
What is the estimated amount of time such a project will take for completion?
What are the methods to be used to execute the project?
What do you need to charge to cover your overhead cost and expenses on such a job?
How badly do you want the project?
What prices will the local geographic market will bear?
What are competitive rates in your local area for similar work?
How much is the client is willing to pay? (It doesn’t hurt to ask if they have a budget)
What are you providing the client in the way of rights to use the design for future purposes?
Is the client a for-profit or nonprofit entity, and do you price such work differently?
However, one must remember when doing so that there are certain realities that you will have to face – Steven Vandelay outlines 12 realities of pricing your design services and below is the summary of them:

There’s no exact formula.
Both hourly pricing and project-based pricing have pros and cons.
Pricing is a necessary part of freelancing.
Mistakes are a part of the process.
Your prices will affect your own outlook on your services and it will also impact your client’s opinion of your services.
Uncertainty is common.
The variety of prices is as wide as the variety of talent levels.
Losing a job isn’t always a bad thing.
Pricing can be a good way to weed out the tire kickers.
Some potential clients will think your prices are high no matter what you charge.
Charging more than you quoted may be necessary.
Starting out you’ll probably have to charge less than you’d like.
So really, there is no magic formula? Sorry, no… but I did come across an article that came close…

Here, Josh provides four steps to effective design pricing:

Determine your hourly wage:
(Expenses + Salary) ÷ Hours Worked Per Year = Hourly Wage
Develop base prices:
(Hourly Wage x Estimated Time To Complete) x Complexity Level = Base Price
Develop prices for additional requirements:
Assign a complexity level system and put them into the formula above.
Develop prices for outsourced work:
(Quote From Contractor x 1.10) = Price
But always remember… there is no exact formula.

I would like to leave you with a point that Jeff Fisher made in his article How Much Should I Charge?

The major point I wish to convey here is that all designers need to work smarter in independently determining what their talent, skill and expertise are worth and charge the client accordingly without question or apology. Being smart in determining what you should charge for your work will hopefully allow you to “work less, charge more” in the future.


8 insane things an intern will find only in a startup




It’s been 8 months, 17 days and a few hours since I started interning at this startup – Internshala (an intern hiring portal). An internship at a big brand may sound like a future-securing deal, but the thrill of exploring and building your career at a startup is unmatched. More importantly, the undocumented perks you get is something that can make your friends working at big brands turn green in envy. I’m a first-hand witness to that.starup_intern1

Check out the 8 insane things you’re going to experience only if you are interning (or have interned) at a startup –

  1. You can work directly under/with the CEO – There was a recent article on Business Insider answering if interns at Facebook get to meet Mark Zuckerberg. Hell, in a startup you might even work with the CEO! Owing to its small size and general absence of hierarchy, interns are no less than permanent employees (get ready to head more responsibilities)!
  2. You can be the Editor-in-Chief or the Business Manager – imagine the pleasure in flaunting your title – “Hi, I’m Rajeev, Head of Client Relations at XYZ” while you are, most probably, still in your college or may be fresh out of it! Sounds awesome, right?
  3. You don’t have to worry about your getup – For most (including me), this is the best part! We have this intern in our team who, when asked during his interview if he had any questions for Internshala, politely quipped, “Do I have to wear formals?”. As amusing this question was, later he told us that had we told him yes, he would have told us bye-bye.
  4. You can call your colleagues by their counter strike names – Uber cool, right? Some could be as good as Neo, some could be as witty as Baba Marley and a few (actually most) could be as weird as ‘AalooPotato’.
  5. Work hard, party harder in your office – At any giant conglomerate – How do they celebrate a project success? A formal team lunch/dinner. And how do we do it in a startup? Pizza, Coke (or beer), subs, burgers and all the food with the whole team in-office. Trust me, nothing beats an in-office party!
  6. You will have a lot (really a lot) of groupfies taken – This entails the previous point. In the 21st century, how can a party be considered complete without a selfie, or as in our case, a groupfie? I have more number of photographs in my laptop in these 8 months than I had in my life of 22 years!
  7. In case you get a new office, you can play the interior designer – Why waste money when you have tons of creative ideas, a talented graphic designer and lots of grey matter for jugaad – says the company which has changed 3 offices in past two years, courtesy team expansion.
  8. You have a game-day set aside – Almost every startup has this ‘feature’. They have fun Fridays or cricket-strike Saturdays (cricket in the morning and counter-strike in the evening), or Maggi Mondays or whatever.

Beyond all these points, a startup is a close-knit family. There are no set protocols you need to adhere to or extremely defined, rigid rules. It’s all about respecting each other for the work they do and yes, always about completing your work on time.

About the author:

Punyaslok Rath works at Internshala, a Gurgaon based web venture providing internship resources and career services to students and companies.

Top ten ways to have a productive life


We all know that implementing certain habits and ways will make our day far more productive than what we usually manage on a regular basis. We also know that we will be better off by doing so. Then what is the barrier that comes in between us and our goals? The answer is simple. It is the human mind. The mind is very good at making excuses and convincing the person why they should not do something. It is why most diets don’t work or why New Year resolutions do not get fulfilled. The mind is a master manipulator and procrastinator. It is extremely reluctant to step out of its comfort zone, the resultant victim being You. If you try out these top ten tips for having a productive day, you have to shut put your mind. For a while at least. Concentrate on cold hard logic and reasoning. By doing so for a considerable length of time, you will have cultivated such good habits that having productive days every day will become a norm. Even your mind won’t be dissuading you any more, since it will have adapted to your new ways. So what are you waiting for? Shut out the traitorous mind and follow your heart. A new and improved quality of life awaits.

10. Be Disciplined


There was a time when I detested everything about the word Discipline. I was a student and not the master of my own choices. One had to be disciplined to study, bathe, eat, sleep and pee. I remember feeling so liberated when I moved to college and decided discipline will have nothing more to do in my life. The first few months passed by in a haze of independence. Then slowly the changes started registering. The slowed tired body, always sleepy, lack of appetite, insomnia at night, terrible grades, procrastination and lack of overall enthusiasm. The decision to be self-disciplined was very hard to take. It went beyond every grain of belief I held that creativity cannot be bound by the rigours of discipline and that life is best lived spontaneous. Now, a couple of years later, I am a sworn fan of the disciplined way of life. The way it allows one to manage tasks, cultivate good habits and improve health and wellness, it actually allows for way more spontaneity and creativity than an ill disciplined life ever could. Try it. You won’t be disappointed.

9. Wake Up Early

Wake up early

When in a recent comment Jennifer Lawrence said that she goes to sleep by eleven pm every night, I was surprisedat the number of eyebrows raised at the statement. In modern times it has become something of an embarrassment to admit to going to sleep early. But don’t compromise with your body and your productivity in an effort to be cool. Studies show that people who wake up early lead far more full and productive lives than ones who are night owls. The human body is naturally acclimatized with the cycle of the sun. When you stay awake till late in the night, it is a strain your body can ill afford. If you manage to wake up early, you will perfectly synced with the world around you. It is a wonderful way to start the day and an amazing way to be productive throughout.

8. Exercise


A sharp and witty mind is of little consolation if the body is ill and sluggish. You will be at the top of your productive game when a fit and healthy body accompanies that sharp clear mind of yours. Most of us lead sedentary lifestyles being cooped up in air conditioned offices or classrooms and libraries. An enormous number of gadgets at our disposal also ensure minimum human effort where daily duties are concerned. All you need to do is exercise twenty minutes a day to increase blood flow and keep the body in good shape. The more time you add to this activity, the better you will look and feel. Your skin will look great, you will have increased stamina, your chances of various diseases will decrease considerably and your lifespan will increase tenfold. If going to the gym bores you to death, try walking, jogging, hiking, jumping rope, yoga. Aerobics, salsa dancing, swimming, kick boxing or playing a favourite sport. If you feel you have time for none of these, then even doing strenuous household chores will take care of your daily exercise needs.

7. Breakfast


This has been said before. Breakfast is the most important meal of the day. How you choose to start your day will determine how productive you are. Waking up early with plenty of time in hand to go about your morning ablutions versus kicking the alarm clock aside and snatching a few extra zzzzz…. Though the latter sounds more attractive, it will rob you of the time to sit and enjoy a power packed meal that will fuel your body throughout the day. Breakfast should be a nutritious meal full of proteins, vitamins and some carbs. Having energy in the first half of the day is so important because it determines the pace of your work. If you are feeling tired, hungry and crabby, as missing breakfast will make you feel, you will not make any worthwhile headway in your work. As the day passes, your stress will only mount, ensuring you finish it on an awful note. If you miss breakfast chronically, then it will have serious health implications in the long run. Sit down to a meal of oats, fruits, brown bread and beans or eggs in the morning and feel good throughout the day.

6. Prioritize


This simple tip, if followed religiously, will remove stress magically from your life. It will also ensure that your work is top quality. Target to do the most important things first and the easier tasks later. The serial procrastinator that I was, this seemed horrific at first. My scheme of operation was exactly the opposite. But finishing off my favourite things first gave me nothing to look forward to at the end except mountains of unlikeable work. It was especially hard to accomplish anything worthwhile with such a negative outlook. In the morning, when your mind is fresh and the day long and wide, finish off difficult and important tasks. They take longer. This way you will be able to devote more time and research to them. Keep the fun easy stuff for later. You will have a blast doing it, knowing that no backlog will haunt your dreams.

5. Organize


Organization is a crucial element of productivity. Keep your things clutter free and in specific places meant only for them. This goes for your stationery, clothes, shoes and other important things. Not only will this maximise space and comfort, you won’t have to spend valuable time looking for things you might have misplaced. Chart out your schedule clearly. Meetings, memos, tasks and duties should all have a clearly designated time. By leading a well-organized life not only will you be able to exploit your productivity to its complete potential, it will also reduce friction and tension in your tasks and interactions.

4. Routine


This tip goes hand in hand with the organization and prioritization tips. By routine, I don’t mean chalk out every second of every day of your life. But do have a clear drawn out itinerary of your day and what you will roughly be doing at what points of time. Keep enough time for recreation and leisure activities, but schedule the important tasks at the beginning of the day. The principle difference between prioritizing and routine is that the former can be changed on a daily basis. However the routine should be similar for all regular days. Your body will accustom itself to meal times, sleep habits, relaxation and busy periods of work. Your routine should be functional, but not necessarily rigid. Make what changes you want to within the bounds of a flexible framework. As you completely master a certain routine for your life, you will find yourself accomplishing tasks much faster than before and doing them far more efficiently. The combo of discipline, routine, priority and organization will make a magical productive being out of you, you’ll see.

3. Recreation


All work and no play makes Jack a dull boy. Your day should be a balance of work and play. Periods of recreation will boost positive moods, give a much needed break from work and spurt enthusiasm. By recreation I don’t mean face booking. Social media is a magnetic world and will draw you in, make you lose sense of time. Try to spend at less time online on interactions as possible. Catch up on reading, follow a hobby, listen to music, play with your children and pets or simply sit alone and reflect in solitude. Engaging in pleasurable and positive activities will enhance your creativity, thereby increasing your productivity by default.

2. Love What You Do

Love what you do

Renowned filmmaker Shekhar Kapoor said that he dropped the word career from his vocabulary at the age of twenty four. Today he is a much happier man because of it. His accomplishments speak for themselves. Take a page from his book. Do what you love and love what you do. When you wake up in the morning, the thought of the day ahead should excite you. You should feel stimulated at the tasks that lie ahead. Your brain should welcome the challenge and your heart should revel at the thought of doing things it loves. If you have to drag yourself out of bed with a groan and talk yourself into facing a gruelling day, then know that you are doing something wrong. Life is too short to be miserable. Either change your attitude or change your life. Mary Poppins said that for everything that has to be done, there’s a fun way of doing it. Though in the movie it applied only to little children, I don’t think why adults should be exempt from it. When you are following your dreams and passion in life, then it becomes infinitely more easy to be productive than if you were forcing yourself to do something you don’t really like.

1. Eyes on the Goal

Eyes on the goal

Ultimately, days are not isolated components of your life. The intention behind mastering the art of having productive days is to have a happy and successful life. Thus, the best way to keep having such days is to keep your eyes on the goal. You are reading this article because you want advice on how to live your life a certain way. Something propelled that decision. Whenever you are on the point of wavering, remind yourself of that reason. For me it was when I had a nasty epiphany. I realized that if I kept living my life exactly as I do now, then in three years’ time, nothing would change. Though I had a bevy of goals and lists planned, none of them would ever see the light of the day if I changed nothing and continued to live my days exactly as I do them now. Don’t let the idea of a mediocre future intimidate you. Tackle the problem at the grassroots. Take each day as it comes, focus on doing the small little tasks well. The big things will automatically take care of themselves. When you tire of the monotony or want to break the rules for a spot of fun, think of the goal you have in mind and how your actions will affect the consequences. No harm in enjoying yourself every once in a while. But when the exception becomes the routine, that’s when you have to be cautious.

You will also love this Infographic from Funders and Founders on “How to work Fast”

work fast fnf








Poster designed by me

1st batch of FC-NIFT, Gandhinagar organised their Fashion Show as it was in their curriculum of Fashion Basics (subject). Everyone did a wonderful job and the show was awesome.

Fashion Show was based on Elements of Design and on the famous Fashion Designers. Each one had to work in a group of two as they had to dress up on their allotted Fashion Designer’s Style/work.

The class was divided into teams where everyone played some or the other role from styling to clothing, publicity to music, backstage to co-ordination.

So, as I belonged to the publicity team we had to design posters, send invites and make people aware of this Fashion Show and it also included photography during this show. The work was well appreciated.

Presentation  on Gucci

Capture Capturefdfgdggdg sfrsgrf The above images are a part of our presentation which we had shown in our class .

IMG_0169 IMG_9515


Our Fashion Designer was Guccio Gucci and we were dressed up according to his style/work.


This was the first-time experience of organising a Fashion Show and I was really looking forward for this event as it was a challenging task to conduct this show in such a small notice but in  the guidance of our faculty Mr Lokesh Gai and our course co-ordinator Mr Ravi Joshi we were able to organize this show with a success. After this I really think everything is possible even in a short notice if you work in a team with interest and initiative.

Famous ‘Firsts’ On The Internet

In 1992, the first photo was uploaded to the Internet and now, in 2014, 1.8 billion photos are uploaded and shared daily. The world wide web has truly come a long way and this infographic by WebpageFX takes a look back at some famous first occurrences online.

From the first YouTube video posted, to the first book purchased on Amazon, the infographic also highlights what these sites have achieved since then.


[via Make Use Of, images from WebpageFX

Fashion Article for RUNWAY

fgThe emphasis or a centre of interest draws attention to the focal point of the garment. It marks the locations in a composition which most strongly draw the viewer’s attention. A centre of interest should be related to the total structure of the garment. A focal point can be achieved by colour accents, significant shapes or details, lines coming together, groups of details or contrast. If fashion designer is working on particular client, and the client has some interesting features e.g. — very beautiful shoulders or neckline, then the designer could add some interesting features or emphasizing the garments that will enhance the clients best part of the body.

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